Holographic technologies as a way to attract investments.

Abstract

The purpose of the work is to research and formalize the methods of conveying visual information at presentations and the expediency of using modern information technologies for the visualization of presentation objects. The object of the research and comparison is the information technology of holographic 3D showcases and the holographic 3D showcase itself as a modern device for the virtualization of static and dynamic objects as well as the addition of real objects that meet the size criteria set by the developer, by creating augmented reality without using mobile applications and smartphone cameras. Holographic technologies and methods of holography are analyzed in the article. The use of holography is due to the increase in realistic advertising, the introduction of new information technologies in society, and the increase in the demands of society for multimedia devices. Methods of presenting holographic technologies can be considered information technologies for creating presentation applications that are used to display 3D holographic presentations. The concepts and features of 3D images are revealed. Achieving the realism of the presented information is possible only by creating three-dimensional images that will be placed in space. Dynamic images allow the authors to fully convey their ideas and create the effect of the presence of a real prototype of the product at the presentation. Since the device does not have visible elements of the display of the image, the viewer has no doubts about what he sees. Creation technologies were analyzed and a comparison of 2D and 3D holography was made. It is shown that each of the technologies has its own characteristics and makes it possible to use a holographic 3D showcase as a full-fledged substitute for the screen. Technological features allow using a hologram as a transparent monitor screen which provides new opportunities for demonstration and visualization of goods.